Forte Financial Blog

Wells Fargo Enhances Corporate Mobile Offering to Include Wires and Positive Pay

My previous post on Wells Fargo's mobile banking for corporates was very popular, so I imagine Forte Blog readers will be interested in these recent updates to WF's CEO Mobile service:

Wires: CEO Mobile users now can initiate and approve wires from wherever they are and are no longer tied to their PC in the office. Corporate treasurers rejoice!

Positive Pay: Image positive pay gives mobile customers the ability to view exceptions, including the check image -- an important protection against fraud -- when deciding to pay or reject check exceptions.

In addition, a number of other features are being piloted:

• Manage and decision potentially fraudulent ACH transactions
• View even more balance and reporting information
• and company administrators can perform tasks such as resetting user's passwords.

Forte Appreciation at the Ballpark

My Dreyer's/Nestlé client knows how much I like baseball so occasionally instead of my entertaining him, he entertains us! Yesterday afternoon we had a "meeting" at the A's game. Awesome seats (front row of the 1st base field box), lively conversation, sunshine, peanuts, hotdogs, and a great game: the A's defeated the Tigers 10-2, details here.

An ideal way to spend an afternoon.
Thanks, Dreyer's!

Client News: Dreyer's Success with Light Ice Cream

Our client Dreyer's Grand Ice Cream (Edy's to those of you in the Eastern US) is featured in today's New York Times. The article describes Dreyer's tremendous success with it's low-fat 'slow churned' ice cream. Sales have tripled since introduction of new production technology that relies on low temperature extrusion rather than additives to reduce fat content. The technology was subsequently applied to Dreyer's Häagen-Dazs brand with similar success.

[excerpt from the NYTimes]

The public seems persuaded. Shelf space for Dreyer’s/Edy’s Slow Churned, Breyers Light Double Churned and Häagen-Dazs Light has consistently expanded since they appeared. The category to which they belong, reduced fat, is the only part of the ice cream market that has been increasing in sales. As defined by the F.D.A., light or reduced-fat products can contain up to half the fat grams and two-thirds the calories of the original. (For a product like Häagen-Dazs dulce de leche ice cream, this means a reduction from 18 fat grams to 7 in the Light line; a low-fat product can have no more than three fat grams per serving.)

Try it yourself

Skeptical? I was too, but now I'm a big fan of the Häagen-Dazs Light vanilla. The flavor finder on Dreyer's website (click here for Edy's version) will help you find your favorite light flavor at a store near you.

Creamy, Healthier Ice Cream? What’s the Catch?
The New York Times
By JULIA MOSKIN
July 26, 2006

Dreyer's Grand Ice Cream (Western US)
Edy's Grand Ice Cream (Eastern US)
Häagen-Dazs